From high-definition, to the internet to mobile video, this has been a busy year for programmers. So busy, in fact, that it took
DIRECTV adding 275,000 net new customers in the fourth quarter of 2007 before the industry noticed what was going on.
"When
a 'turd bird' catches an updraft, morphs into an eagle and sets its competition to squawking, you gotta pay attention," wrote Evie Haskell in this week's edition of The BRIDGE Annual Report. "Cable companies, telcos and even, we suspect, he of the 'turd bird' appellation (former DIRECTV boss Rupert
Murdoch) caught an eye-opening splatter of just how fast things can change in today’s multiplatform mix: DIRECTV had gone from has-been to hero faster than you can say 'It’s John Malone’s baby now.'"
How did the DBS No. 1 do it?
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